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How PocketBook Company got the whole world on e-books

PocketBook Company: success due to quality

Today everyone has heard about PocketBook – the company specializes in the production of electronic books, and at the dawn of its activity was engaged in translating files into formats that support their products. After all, only 20 years ago, people could not even think that the conventional four-volume “War and Peace” would weigh only 150-250 grams and easily fit in a woman’s purse or glove compartment of a car. Even with the development of technology, PocketBook continues to hold a leading position in the market, and delight fans of new devices. But how did e-books appear?

PocketBook Company: how it all began?

In fact, readers appeared before PocketBook, but in the post-Soviet space, they did not take root for certain reasons. That was until the company released its first PocketBook 301 model. And in the first year, the device became a bestseller. In just 3 years, the manufacturer managed to sell 100 thousand copies, despite the fact that the total number of electronic books in the Russian Federation did not exceed a million units by approximate calculations. Respectively, the reader almost immediately occupied 10% of the market in the Russian Federation, which made it the most popular device of this type in the country. This is an absolute record, which is not broken and, most likely, will not be broken.

Of course, PocketBook 301 was not without flaws. The biggest problem was the display. He was distinguished by increased fragility, and was easily broken. And if a replacement was required, then its cost was about 70% of the price of the e-book. It was easier to buy a new device. However, despite everything, the model was sold. It supported 12 file formats. The following models could recognize 18 formats. The competitors did not go further than 12.

An important factor in the success of PocketBook in the post-Soviet market was the project team. Specialists from Belarus, the Russian Federation and Ukraine took part in the development and were well versed in the realities of the domestic market.

For example, support for a large number of formats was dictated by the fact that foreign stores simply did not work with certain types of files. For example, fb2 is a purely format for the post-Soviet space, which is not popular in the United States. They use other file types that the device also supports.

The second success factor of PocketBook 301 was excellent quality. The problems with glass did not depend on the company; it established what the supplier offered. The devices themselves did not break, there was no software malfunction, and everything worked fine. It is therefore not surprising that the very first model was a huge success in the market, which began to grow like an avalanche. By 2011, 40% of the market was already under the control of the manufacturer, and by 2016, the share had grown to 70%.

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